Brands Passion

We are able to propose totally unique offers given our consolidated experience in the sector along with chain stores oriented towards customer satisfaction. HOW? Thanks to our structure, unique in dimension and its direct contact with motorcyclists, out Research and Development centre team design and manufacture articles throughout the world. With our "from manufacturer to consumer" formula, we are able to offer quality products at unbeatable prices compared to any other enterprise in this sector. We have developed 5 Passion Brands aimed at proposing a comprehensive offer, inspiring to reach excellent quality standards, for all those who live and love the 2-wheel world at all levels, from urban mobility to bending on the track. Animated by the passion for innovation, we design, engineer and build innovative solutions for those who choose 2-wheels as their life-style, from scooters to motorcycles, from city to off-road use.

Hyp

HYP HELMETS®

ALWAYS FALL STANDING
Safe and stylish, HYP HELMETS are the right helmet for all tastes! From the city pavilion, from the dirt track of a mule track to the elbows of a long passage, with HYP HELMETS you fall always on foot! Safety, technology, comfort and style, our helmets are the perfect union of these features. Designed by motorcycle riders, with care and quality, the Hyp helmets are able to satisfy the needs of all those who live the motorcycle. Go to products

inproof

INPROOF®

FOR ALL DAYS, ALL YEARS
The line of complementary, intimate and raincoat designed to ensure comfort and performance every day, throughout the year: INPROOF will keep the biker and its perfect comfort zones in any weather and temperature conditions!A full range of garments to wear under the usual sporty clothing used and extreme flexibility of use, suitable for all circumstances when sweating. No seasonality: every day is right to use INPROOFGo to products

alike

ALIKE®

YOUR PATHWAY OUR DESTINATION
A motorcycle is so much more than a hobby or a sport for our team. It is a passion we have and wish to share. We therefore work day-in day-out to make the pleasure of motorcycles more accessible, inventing simple, effective and clever products. Innovation as the core aspect of our products. This is the ALIKE philosophy, the technical apparel brand dedicated to meeting all possible requirements of motorcyclists. Maximum attention dedicated to motorcyclists, based on our constant research on innovation, has allowed us to create a top quality standard range of products to completely satisfy the needs of those who love their motorcycle life: from 3-layer fabric jackets, leather jackets, gloves, safety accessories through to professional leather suits.Go to products

zonzo

ZONZO®

IN THE CITY WITH STYLE
A line of clothing to pick up the challenges that every day the metropolitan jungle presents on your way. Whatever your way to move around the city, do it with style! For us, improving mobility on two wheels is far more than a job, it's a mission! With materials and technologies that make life in the city more practical, more convenient, more secure, ZONZO aims to support those who are facing daily urban traffic. In any situation, in any weather condition, do not get crushed by the city: get out and move to ZONZO!
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blend

BLEND BOOTS®

ALWAYS WITH THE RIGHT FOOT
You are about to take the rope of the curve, the mud is dense ... tackles all the challenges the road presents you with and BLEND boots! The constant focus on Research and Development combined with the application of the latest technologies and the use of exclusive construction materials give rise to a range of products characterized by a distinctive, functional design, beautiful to behold and comfortable to wear. Whatever your style is, always with the right foot with BLEND, the quality boots can meet all your driving needs.Go to products

stud75

STUD75®

CLASSIC IN THE FORM, MODERN IN THE CONTENT
Clothes inspired by the origins of motorcycle racing. A collection characterized by great care for details and made with quality fabrics and original solutions. A new style of fashionable motorcycle, dedicated to tradition and look. Timeless garments, suitable for many generations and with an authentic taste, incorporating the latest technology in terms of safety and performance. Go to products

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